Implantation typically happens 6–12 days after ovulation, and hCG only begins to rise after that. Testing before around 10 days past ovulation frequently produces a negative even in a pregnancy that is progressing normally.
Sensitive strip tests (often labelled 10 mIU/mL or 25 mIU/mL) may pick up a pregnancy 2–3 days before a missed period. Testing on or after the day your period is due substantially reduces false negatives.
Very early testing is a common driver of anxiety in the two-week wait. If serial testing is making the wait harder rather than clearer, it is entirely reasonable to test once, on the day your period is due.